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I listen to How I Built This a lot. If you haven’t heard it, it’s a podcast where Guy Raz interviews founders about how they built their companies. And there’s a pattern that shows up in almost every episode that…
I used to try to set big goals at the start of every year. I’d write them all down, feel motivated for a few weeks, and then somewhere around February or March something would happen — a work crisis, a…
I’ve sat through enough brand strategy presentations to know exactly how this usually ends. The strategist spends three months defining the brand’s “authentic soul” and “archetype.” They put it in a polished deck with stock photos of people looking at…
I get asked all the time what it actually takes to make the leap from Art Director to Creative Director. Most people expect me to talk about mastering high-level branding or having a great eye for typography. And those things…
We’ve all been watching the headlines lately and they’re a bit of a shitshow for our industry. Depending on which report you read, anywhere from 20% to 50% of companies are already swapping out human designers for AI. If you’re…
I’ve reviewed thousands of portfolios over the years, and there’s a pattern that keeps showing up. They almost all start the same way: “Hi, I’m [Name], a Creative Director with 15 years of experience in brand strategy and digital storytelling.”…
I started my career in advertising, and the thing I loved most about agency life was the war room. When we’d get a client pitch, different teams would race to develop options. We’d print everything out — big, full-size —…